Online Vacation Rental Bookings Still Growing, says Study

From PhoCusWright's Vacation Rental Marketplace: Poised for Change--
"The long-underestimated vacation rental industry has become more than a niche, with leisure travelers driving the growth of the $24.3 billion market.... Co-sponsored by 14 industry players and HomeAway, the world's leading vacation rental marketplace with more than 309,000 properties, the study also reports online vacation rental bookings will grow from $2.8 billion in 2007 to $4.6 billion in 2010. More than 40 percent of leisure travelers considered or booked a vacation rental in the past year."