Friday, September 28, 2007

AARP Sez: Market to Boomers With Kids, Teens

What you probably do NOT know about baby boomers:

Boomers with kids under 18 living at home make up "one of the most lucrative segments" of the 50+ market for travel, real estate and other services and goods. So says latest AARP quarterly research report issued earlier this month.

Other findings on boomer families: 72% like to return to familiar places for their vacations;More than one-third look forward to vacation as a time to just eat, drink and relax;More than half are going on road trips rather than long distance vacations;Overall, they steer clear of organized trips.

Conclusion: don't zero in only on empty nesters in your second-home marketing efforts.

Study was done by Focalyst, a joint venture of AARP Services, Inc. and The Kantar Group.

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