Affordably Exclusive or Exclusively Affordable?

Exclusive Resorts, one of the big Residence Clubs, is luring a new, perhaps less luxe clientele. Previously you plunked down $375,000 to join and got as many as 60 days a year at its posh digs. The latest offering, billed as more "affordable," is an "affiliate membership" for a mere $185,000 fee, $9500 annual dues and only 15 days. Think A & K and other competitors might jump into this larger pool? Or does Exclusive Resorts simply need more cash?