A Wallet Runs Through It

That's a Philadelphia reporter's comment on this fishy branding: Orvis, the fishermen's friend, which sells rods, reels, waders and a whole lot more, is now marketing its very own log cabins. Well, not exactly its own. Orvis has teamed up with Rocky Mountain Log Homes to offer what its catalog calls "a place for all your Orvis gear." Prices: from $441,490 for about 1500 square feet to -- gulp -- over $1 million for nearly 4,000 square feet. Land, naturally, is extra.