Saturday, December 05, 2009

Ultimate Escapes - higher dues for some, no dues for newcomers

Ultimate Escapes, the luxury destination club formed by the merger of Private Escapes and Ultimate Resort, is raising dues for 2010 for some current members while offering a "no dues for one year" pledge to new enrollees.

The club, the second largest in terms of members, has a full page ad in the Saturday Wall Street Journal of Dec. 5, 2009 promising no dues for the first year to lure rich folks into becoming members.

Meanwhile, current members seem to be on a bumpy flight. On the Destinations Club forum, some members say they've been hit with an 11% increase in dues for 2010, in line with a rise in the consumer price index (CPI). Yet in the same thread, another member says: "We pre-paid our dues last year, would not pay the assessment, were suspended and then reinstated and have no intention of paying the dues this year. Good luck to everyone else."

On a brighter note, the club is adding three new "Elite Club" residences at See Forever Village at the Peaks in Telluride, CO.(Typical cabin pictured above.) Elite is its top level of 3 tiers of membership (Elite, Signature, Premiere) but within each of these there are 5 sublevels.

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