Friday, August 08, 2008

Renting or Selling? Add Decor, History or Private Jet Discount

Owners looking for ways to make their vacation rental properties stand out in a crowded market are adding historical back stories, unique decor and local crafts to their vacation homes, while some resorts are luring vacation home buyers with private jet service, according to the New York Times today.

In one article, reporter Samantha Storey notes that period furnishings, a home's place in local history and interior design employing local art and craft elements are becoming almost as important as location in improving rentals in popular places such as Savannah, Palm Springs and Taos, New Mexico (such as Casa Gallina, where the tiled sink pictured here is located.)

In a separate article, Kevin Brass tells how Cotton Bay Estates and Villas on Eleuthera in the Bahamas now offers as an incentive to buyers a discount on a charter jet service. Officials of both Halcyon Jets and Sentient Jets are quoted as saying their are making strategic partnerships with luxury resort developers because their target demographic lusts for both a snazzy getaway and a deluxe means of transportation to get there.

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