Location: Aspen or El Jebel?

What's in a name? Plenty, if the name is Aspen, associated with the glitziest of the Colorado mountain towns. A townhome development underway more than 20 miles down the Roaring Fork River valley from Aspen, in a community whose post office name is El Jebel, is calling itself ShadowrockAspen. The developer wants everyone to know that 80 percent, or 24, of its first phase of 30 townhomes is sold out. The subdivision's online literature talks about an "opportunity to own a part of Aspen." Prices start at $875,400, according to advertising materials. For those familiar with the valley, the homes are opposite the huge City Market in El Jebel.