Why Is A New Web Site News?

A lot of media outlets have picked up a press release trumpeting HomeAway.com, a site that allows visitors to search more than 60,000 homes across 90 countries. Why is that hot news? It isn't really, except for the fact that HomeAway unites several leading sites where vacation rentals can be found both within the U.S. and abroad, including CyberRentals.com, which boasts 20,000 listings all by itself.