What's in a Name?

Residents of Horsefly Mesa, near Telluride, CO,"live in a pristine, rural area, with rustic road access and few neighbors," according to a local paper. But locals are concerned that their low-maintenance, low-cost lifestyle could change if 700 proposed new units on the mesa are developed and the road is upgraded. To which I say: at Telluride prices, better rename it Horse Ranch Mesa first.